Case study · Real estate
Virtual tours for a luxury real estate brokerage
Matterport captures, dollhouse views, embedded floor plans and brand-matched UI, listings shoppable globally before a single in-person visit.
The challenge
What we had to solve.
Luxury listings have to court an international audience, buyers who can't easily fly in for a viewing, agents in other countries pre-screening for their clients, sellers who want to know their home is being shown to qualified eyes.
Standard photo galleries weren't doing the job. Buyers wanted to walk the house, not flip through 40 photos and try to reconstruct the floor plan in their head.
Our approach
How we tackled it.
Per listing, a Matterport capture of every room, with measured floor plans and dollhouse views. Captures are scheduled to coincide with the photoshoot so the home is shoot-ready already.
Each tour got the brokerage's brand wrap, custom UI, hotspot styling, agent contact card baked into the experience, so the tour wasn't a third-party experience but an extension of the brokerage's brand.
Tours embed on listing pages, MLS supplementary materials, the agent's personal listing emails and the brokerage's social posts, one capture, many distribution points.
We added per-tour analytics: time spent, which rooms got attention, where viewers dropped off. Agents now know which features to lead with in follow-up conversations.
Deliverables
What we built.
Specific, named outputs, not vague "strategy".
Matterport capturePer-listing 3D scan with measured floor plans and dollhouse view.
Brand wrapCustom UI, hotspot styling, agent contact module per tour.
Multi-channel embedListing page, MLS supplement, agent email, social embed.
Per-tour analyticsDwell time, room-by-room engagement, drop-off points.
Per-agent reportingConversion of tour viewers to in-person showings and offers.
Outcomes
What it returned.
- Listing inquiries per property 2.4x higher than photo-only equivalents in the same price band.
- International buyers up significantly, offers from overseas became routine on the higher-end inventory.
- Average days-on-market lower on tour-enabled listings than non-tour-enabled listings in the same neighbourhoods.
- Sellers list with the brokerage specifically because of the tour offering, it became a recruiting tool.
The takeaway
What we learned.
Luxury real estate is sold on confidence. A tour gives a buyer (or a buyer's agent in another country) the confidence to make an offer without flying in. That single change in friction reshapes the buyer pool.
Services used
How we got it done.
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