Case study · Hospitality
Walk-through virtual tour for a boutique hotel
Every room, the spa, the rooftop bar, captured in interactive 3D with click-through booking, embedded on the hotel site and in property-listing emails. Guests show up already knowing the property.
The challenge
What we had to solve.
The hotel was losing 30% of every booking to Online Travel Agency commissions, and the photos on its own site were getting beaten by the photos on third-party booking platforms. There was no good reason for a guest to book direct.
Worse, return guests were calling the front desk asking which room types had the city view, meaning the website wasn't even communicating room differences clearly.
Our approach
How we tackled it.
We did a two-day capture: every room type, the spa, the rooftop bar, the lobby, the gym, the meeting rooms. Each space got a 3D scan, key amenity tags and a clickable hotspot.
We embedded the tour on the hotel's site, not in a sidebar, in the primary booking flow. Choose a room type, see the actual room, see the actual view, book without leaving.
We added a tour link to every property-listing email and post-stay follow-up, so guests can share the experience and re-book without a search.
We instrumented dwell time on the tour, which rooms got the most exploration, and direct-vs-OTA conversion. That gave the hotel an actual feedback loop on which spaces sold themselves.
Deliverables
What we built.
Specific, named outputs, not vague "strategy".
3D captureEvery room type, all common spaces, with hotspots and amenity tags.
Site embedIntegrated into the booking flow, mobile-optimized, accessible.
Email + shareTour link in property-listing email and a clean share URL for socials.
Booking integrationClick-through to the hotel's booking engine with room context preserved.
AnalyticsDwell time, room exploration map, direct-vs-OTA conversion.
Outcomes
What it returned.
- Direct bookings up 38% in the first 4 months, commission savings paid for the project in the same quarter.
- Front-desk "what does the room look like" calls dropped to near zero.
- Two corporate-event bookings closed entirely off the meeting-room tour, without a single in-person visit.
- Average time on the booking page nearly tripled, guests browsed more, then booked.
The takeaway
What we learned.
A virtual tour isn't a marketing toy, it's a friction remover. The guest who can see the actual room books without anxiety. The hotel that takes commission out of its margin gets to spend that money on a better breakfast.
Services used
How we got it done.
Related work