
B2B Service Co.
Smart lead-routing for a national B2B services firm
Inbound leads flow from web forms to the right rep based on territory, deal size and source, with AI-drafted first replies and automatic CRM enrichment.
View case studyA curated portfolio across eight services and dozens of industries. Every case study leads with what we built, who it was for, and what it returned, for print media, franchises, software vendors, NGOs, SMEs and B2B service providers across Canada, the US and the world.
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Inbound leads flow from web forms to the right rep based on territory, deal size and source, with AI-drafted first replies and automatic CRM enrichment.
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A retrieval-grounded chatbot trained on product docs, returns policy and order data. Live handoff to humans for anything outside its confidence zone.
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OCR + classifier + QuickBooks/Xero sync. Receipts, bills and statements flow in by email, get categorized, and post to the right ledger with human approval gates.
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Listings, agent profiles, advanced search and saved-search workflows, a portal built for buyers, sellers and agents across Canada.
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Seller onboarding, listing pages, search and ranking, transaction flow, reviews, and the marketing site that brings qualified buyers in.
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Shopable storefront, brand system, paid social campaigns and email automations built around catalog drops and a strong returning-customer model.
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Local-business directory, events calendar, news feed and a contributor system, designed around the town's identity and how residents actually use the web.
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A custom online booking system tied into the practice calendar, patients pick a treatment, see real available slots, and confirm their appointment with SMS & email reminders attached.
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A resource library, mentor directory, event hub and community space connecting founders, investors and supporters across the London Ontario region.
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Treatment-led site, Google Business Profile, structured-data optimization and a review pipeline that turns local search into booked appointments.
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Service-area pages for every Ontario region they cover, gated quote requests and clear trades-aware imagery that brings in qualified work.
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Account restructure, intent-mapped landing pages, LinkedIn ABM layer and offline-conversion imports, so the algorithm finally optimized for revenue, not clicks.
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A modern identity, refreshed logo, brand guidelines, vehicle signage and a marketing website that turned a referral-only contractor into a findable, credible Canadian renovation business.
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Editable flyer, menu, postcard and signage templates locked to brand rules, each franchisee can swap photos and offers without breaking the system.
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Logo, motion mark, type system, color palette, voice guidelines, pitch-deck template and a Figma library, everything a small team needs to look ten times bigger.
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Every room, the spa, the rooftop bar, captured in interactive 3D with click-through booking, embedded on the hotel site and in property-listing emails.
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Tap a button on any product page, place the sofa in your living room through the phone camera, then check it out, no app install, no friction.
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Matterport captures, dollhouse views, embedded floor plans and brand-matched UI, listings shoppable globally before a single in-person visit.
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A recurring webinar program for the London Ontario startup community, founder fireside chats, mentor masterclasses and demo days, with registration funnels, live production and on-demand video cuts.
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A monthly webinar program for the Softwares.Club marketplace, vendors get a structured stage, buyers get qualified product demos, the platform gets a content engine that keeps inventory in front of the audience.
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A bespoke, invite-only summit for software infrastructure decision-makers, venue scouting, agenda, speaker curation, run-of-show, broadcast capture and a sponsor-activation playbook that paid for the event.
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An end-to-end audit of the practice, patient acquisition funnel, online presence, scheduling tools and front-desk workflow, followed by a phased plan that became the brief for the SEO build and booking system.
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Service-area strategy, pricing review, quote-pipeline mapping and a marketing-to-operations handoff playbook, the strategic frame the lead-engine website was later built against.
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Ecosystem mapping, stakeholder interviews, member-journey design, governance structure and a sponsor model, the consulting groundwork beneath the platform, webinars and events that followed.
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Social Media Management
Strategy, monthly content production, community management and paid social, built on a calendar your stakeholders can actually approve.
IG & TikTok Growth
From 4 locations to a national following
Monthly content sprints, location-by-location reels, geo-targeted paid social and user-generated content pipelines turned each restaurant into its own creator.
View case studyLinkedIn + IG Strategy
Agent-led content engine for a real estate brokerage
Each agent received a personalized content track, listings, neighbourhood tours, market updates, produced once, repurposed across IG, LinkedIn and YouTube Shorts.
View case studyThought Leadership
Founder-led thought-leadership program for a B2B SaaS
Ghostwritten posts grounded in real customer conversations, a weekly newsletter, and a content-to-pipeline tracker that proved which formats brought deals in.
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