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Accessibility & Inclusion

Accessibility Statement

MarketingHub.ca is committed to digital accessibility for people with disabilities. This statement describes our conformance status under WCAG 2.1 Level AA, our obligations under the Accessibility for Ontarians with Disabilities Act (AODA) and the Accessible Canada Act, and how to contact us if you encounter a barrier.

Effective date: June 4, 2026 · Last reviewed: June 4, 2026 · Next review: June 2027

Our commitment

Dave Groups Inc, operating MarketingHub.ca, is committed to providing a website that is accessible to the widest possible audience, regardless of ability or technology. We work to ensure that our website conforms to Level AA of the Web Content Accessibility Guidelines (WCAG) 2.1, the international standard adopted by the AODA Integrated Accessibility Standards Regulation and the Accessible Canada Regulations.

Conformance status

MarketingHub.ca is partially conformant with WCAG 2.1 Level AA. "Partially conformant" means that some parts of the content do not fully conform to the accessibility standard. We are actively working to identify and remediate any remaining barriers.

We aim to achieve and maintain full Level AA conformance and selectively meet Level AAA criteria where practical.

What we have done

  • Semantic HTML5 throughout, with proper landmarks (header, nav, main, footer) and one h1 per page
  • "Skip to content" link on every page (visible on keyboard focus)
  • Visible focus indicators on all interactive elements
  • Form fields with associated <label> elements, required-field marking, and accessible error messages
  • Sufficient colour contrast for body text and interactive controls (4.5:1 minimum)
  • alt attributes on all meaningful images; decorative images marked alt="" or aria-hidden="true"
  • Mobile-responsive layout that supports text zoom up to 200% without loss of content
  • Keyboard-operable navigation (no mouse-only interactions)
  • ARIA labels on icon-only buttons and social links
  • Respect for the prefers-reduced-motion system setting; non-essential animation is disabled when requested
  • Language declared on every page (lang="en-CA"); French alternate available on request
  • Cookie banner that is keyboard-operable, focus-trapped while open, and dismissible via the Esc key

Known limitations

Despite our best efforts, the following items are known limitations we are working to address:

  • Some interactive visual elements (e.g. the rotating "Industry Intel" flashcards on the homepage) provide animation that some screen-readers may not narrate optimally. A reduced-motion alternative is enabled when the visitor's OS signals prefers-reduced-motion.
  • A small number of older portfolio images may not yet carry an extended alt description. Alternate descriptions are available on request.
  • Embedded third-party content (e.g. Google reviews, Lottie animations) is partially outside our direct control. Where possible, we choose providers whose components meet WCAG 2.1 AA; otherwise, we present accessible alternatives.

Compatibility

MarketingHub.ca is designed to be compatible with the following:

  • Recent versions of major browsers: Chrome, Edge, Firefox, Safari
  • Major operating systems: Windows, macOS, iOS, Android, ChromeOS
  • Assistive technologies: NVDA, JAWS, VoiceOver (macOS/iOS), TalkBack (Android), Dragon NaturallySpeaking, screen magnifiers and keyboard-only navigation

The website may not display optimally in Internet Explorer or other browsers no longer supported by their vendors.

Assessment approach

We assess the accessibility of MarketingHub.ca through:

  • Automated testing on every release (axe-core, Lighthouse, WAVE)
  • Manual testing with keyboard-only and screen-reader walkthroughs of high-traffic pages
  • User feedback received through the accessibility contact route below
  • Annual external review by a qualified accessibility consultant (scheduled annually starting Q3 2026)

AODA, Accessible Canada Act & ADA Title III compliance

As an Ontario business, Dave Groups Inc is subject to the AODA Integrated Accessibility Standards Regulation (O. Reg. 191/11). Specifically:

  • Information and Communications Standard: we work to make our website and web content conform to WCAG 2.1 Level AA.
  • Customer Service Standard: we welcome feedback in any format and respond in a format that meets the requester's needs.
  • Employment Standard: in our role as an employer, we accommodate employees with disabilities in their workplace.
  • Multi-year accessibility plan: a written plan is maintained internally and provided in accessible format on request.

For organizations subject to the federal Accessible Canada Act (S.C. 2019, c. 10), our website also aims to align with the requirements of the Accessible Canada Regulations on information and communication technologies.

United States — ADA Title III: we aim to make our website usable by visitors in the United States protected by Title III of the Americans with Disabilities Act (42 U.S.C. § 12181 et seq.). US federal courts and the Department of Justice generally treat WCAG 2.1 Level AA as the appropriate technical standard for web accessibility; that is the standard we target.

Request alternate formats

Any information on this website (including this statement) is available in an accessible alternate format on request, at no charge, within a reasonable timeframe. Formats available include large print, plain-text, electronic format compatible with assistive technology, or an accessible PDF.

Report a barrier & feedback process

We welcome your feedback on the accessibility of MarketingHub.ca. If you encounter an accessibility barrier or have suggestions, please contact us:

When you contact us, please tell us:

  • The web address(es) of the page(s) where you encountered the barrier
  • What you were trying to do
  • The assistive technology or browser/device you were using, if relevant
  • Your preferred format and method for receiving a response

We aim to respond to accessibility feedback within 5 business days and to resolve the underlying issue within 30 business days, or to explain why more time is needed and provide an alternative way to access the information.

Enforcement & external complaints

If you are not satisfied with our response, you may escalate to:

Procurement & supplier responsibility

We require, where reasonably possible, that the technology suppliers we engage (hosting, CRM, form processors, analytics) demonstrate accessibility conformance through a published VPAT, accessibility statement, or equivalent documentation. Where a supplier cannot demonstrate this, we either accept the limitation in writing or substitute an alternative.

This statement was prepared on June 4, 2026, in accordance with the W3C Accessibility Statement Generator template and the recommendations of the AODA Information and Communications Standard.