Case study · Startup / Community
Startup Webinars, founder fireside & mentor sessions
A recurring webinar program for the London Ontario startup community, founder fireside chats, mentor masterclasses and demo days, with registration funnels, live production and on-demand video cuts that keep the content earning attention long after the live event ends.
The challenge
What we had to solve.
The community wanted to give its members structured access to operators, mentors and investors, but couldn't gather everyone in one room every two weeks. And the people they most wanted on stage (busy founders, investors with full calendars) couldn't commit to in-person dates.
Earlier attempts at webinars had been a single livestream link, a quiet Q&A, and a recording that no one watched. The format was wasting the guest.
Our approach
How we tackled it.
We designed a recurring program with three rotating formats: fireside chats with operating founders, masterclasses with topic-specific mentors, and demo days for member startups. Each format has a fixed run-of-show, so production doesn't reinvent itself every week.
Registration runs through a community-branded funnel with industry segmentation, so we know whether each registrant is a founder, an operator or an investor, and post-event communications match.
Live production is multi-cam, captioned and broadcast across multiple channels (community site, LinkedIn Live, YouTube). Q&A is moderated live with a backchannel.
Within 48 hours of every session, we ship: a polished recording, a 3-minute highlight reel, a transcript, and 6 short-form social clips. The session keeps earning for the next 90 days.
Deliverables
What we built.
Specific, named outputs, not vague "strategy".
Three formatsFounder fireside, mentor masterclass, demo day, each with locked run-of-show.
Registration funnelBranded landing pages with segmentation by founder / operator / investor.
Live productionMulti-cam broadcast, captions, moderated Q&A, multi-channel simulcast.
48-hour content kitPolished recording, highlight reel, transcript, 6 social clips per session.
Sponsor playbookCurated sponsor placements per format with measurable activation slots.
Outcomes
What it returned.
- 6,800+ founder registrations across 24 sessions in two seasons.
- On-demand views of the average session exceed the live audience by 4x, the post-event content kit is doing the real work.
- Community sponsorship revenue increased significantly as sponsors saw activation reach extending well beyond event night.
- Three featured founders cited the platform as a meaningful contributor to their seed-round momentum.
The takeaway
What we learned.
A webinar that ends when the livestream ends is leaving most of its value on the table. The content kit shipped within 48 hours is what makes a webinar program economic. Treat the live event as the raw footage, not the deliverable.
Services used
How we got it done.
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