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Industry: Hardware Vendors

Hardware Vendors & Manufacturers, done right.

Marketing that respects the buying cycle of physical product.

Overview

Why we built a practice for Hardware Vendors.

Hardware sells differently. Buyers research for months, compare specs across PDFs, demand a sample, then disappear for six weeks. Most marketing tools were designed for SaaS and break the moment a physical product enters the conversation.

We build the systems hardware actually needs: spec-driven catalog websites with engineer-grade filtering, 3D and AR product configurators, distributor portals, dealer locators, and event funnels that capture and nurture leads from booth scan to PO.

What we usually find

The pain points that bring teams to us.

Five patterns we see again and again in this sector. If two or more sound like your team, we should talk.

Catalog has 400 SKUs and the website filters break with more than 20.
Distributors ask for marketing collateral that doesn't exist or is six versions old.
Trade-show leads sit in a spreadsheet, ignored, until they go cold.
Engineers buying your product need real spec sheets; designers are giving them lifestyle photography.
Long sales cycle: nobody has the patience to nurture by hand.
Most relevant services

What we ship for Hardware Vendors.

The services from our broader catalog that we deliver most often for this sector. Mix and match into the package that fits your scope.

Frequently asked

Quick answers.

Specific to this sector. If your question isn't here, ask us directly →

Do we own the configurator code or are we paying you forever?

Custom builds: you own the code, the 3D source files and the deployment. Managed-platform builds (Vectary, Cylindo): you own the assets and the account; we maintain the integration. The model is in the engagement letter.

Can you handle 1,000+ SKUs?

Yes. The catalog architecture is built for the scale you tell us, not the scale we feel like building. Largest catalog we have shipped is in the low five figures.

We sell through distributors; will the funnel respect that?

Yes. Inbound leads are routed to the closest authorised distributor by territory, with the distributor cc'd on the prospect's first reply. We don't undercut your channel.

Ready to scope it?

Tell us about your business in five minutes. We will reply within one business day with a recommendation, a rough quote range and the case studies that match.