Introduction In today’s digital-first landscape, Canadian businesses — both large and small — are discovering a powerful tool for growth: social media advertising. Whether you’re a boutique retailer in Toronto...
Storytelling is one of the oldest and most powerful forms of communication. It can captivate, persuade, educate, and inspire audiences of all ages and backgrounds. But how can brands use...
The Covid-19 pandemic has changed the way we live, work, and communicate. It has also affected the way we consume and create content, especially on social media platforms. Influencer marketing,...
Canada is a diverse and multicultural country, with two official languages (English and French) and many other languages spoken by its citizens. According to the 2016 census, 22.3% of Canadians...